In 2005 top specialist media buyers agreed that truck and trailer ads cannot be missed but putting value on the audience was not possible as it was not measurable.

Now it is.

Roadvertmedia.ai can from multiple vehicles start and end point destinations, estimate the impressions the ads will have on the sides of the trucks and trailers by Post Code (UK) or Zip Code (USA).

RoadvertMedia.ai is a technology platform designed to provide precise audience measurement and analytics for mobile outdoor advertising, including truck and trailer ads. The platform leverages a combination of advanced technologies to overcome many of the traditional challenges in measuring mobile ad impressions.

Data Integration: RoadvertMedia.ai integrates various data sources, including GPS tracking, traffic data, and mobile location data, to estimate the number of impressions that truck-side ads generate.

Multiple Vehicle and Route Analysis: The platform can analyse multiple vehicles, each potentially starting and ending in different locations, to provide comprehensive insights into ad exposure across different routes and regions.

Route Mapping: RoadvertMedia.ai visually maps the routes taken by trucks and trailers, offering a clear visual representation of where ads have been seen. This mapping helps advertisers understand which geographic areas are being reached and how frequently.

Heat Maps: The platform can generate heat maps to show areas of high exposure, helping to optimise routes and understand the impact of advertising campaigns more effectively.

Audience Profiling: By analysing the mobile data of people in proximity to the trucks, RoadvertMedia.ai can provide demographic insights, allowing advertisers to understand the types of audiences exposed to their ads.

Custom Reporting: Advertisers can receive custom reports that detail the estimated reach, frequency, and demographics of the audience, tailored to their specific campaigns.